Design+Inspiration

The Screenr:

media type="file" key="screencast.mp4"

My Prezi Presentation: []

Information regarding the Newton Tablet: The Newton Platform was the first tablet developed by Apple in the early 90s. As an early personal digital assistance (PDA), Newton was inspired and developed to reinvent personal computing and communication with the whole world. Newton was short lived, as its development ceased in 1998.

Newton Tablet MessagePad, the "original".

Newton MessagePad with keyboard and memory card.

http://www.geeky-gadgets.com/apples-new-ipad-advert-pays-tribute-to-apple-newton-13-05-2010/ http://en.wikipedia.org/wiki/Newton_(platform)

- Apple's goal is to design products that support and enable individual work.

- Apple's goal is to design products that people //want// to and //have// to fall in love with.

- Apple believes that their products are intended to be useful to people, therefore thecomplexity of the products need to reduced.

- Apple's design team focused on what they thought what people wanted and needed and howthey would interact with their computer (i.e. the original iPad ads featuring people layingon their couches using the iPad)

- Apple has an ability to design to what is popular, fashionable, and trendy at the moment.

- iPad enables people to hold a computer in one hand for an extended period of time.

- The iPad includes features such as sn optical-glass-covered LED-backlit, and a fastintegrated processor because that is what people wanted. - In 1993, Apple launched it's first tablet, the Newton MessagePad 100. - Because of the success of the iPhone and iPod, Apple saw an opportunity to re-enter thetablet market. - The iPad is easy to navigate as it continues with the iPhone's multitouch display. -Apple's iPad is a platform for audio-visual media including books, periodicals,movies, music,games, and web content.

Resources:


 * http://en.wikipedia.org/wiki/IPad
 * http://hattonconcepts.com/media/papers/leadership/design%20thinking%20at%20Apple.pdf
 * http://www.laptopcomputers.org/apples-real-motivation-behind-creating-ipad
 * http://winanipadx.com/the-inspiration-of-the-apple-ipad

To Do: the design inspiration (why, motivation, customer expectations)

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Somehow it’s the same thing: different, but the same. This note, at a very broad level, considers that achievement—creating the same/different thing over time—and the ingredients that, at Apple, have enabled it, including a continual embracing of new technologies and materials, and new ways of working. Innovation is in some sense conservative at this company.

Moreover, in the mid-1970s, when Apple entered the scene, computers, as equipment, were typically housed in discrete locations within company headquarters and government facilities, guarded and interpreted by specialists who ran them for organizational efficiency: in particular, automation. The notion of personal computing—that any one would consider computers as a tool for //individual// work—was unimaginable. Work was top-down designed. Corporations (and governmental agencies) controlled how work functioned and, by extension, influenced the creation of tools that were to be deployed to control it. The processes and systems that evolved were eventually captured in enterprise software, with its emphasis on automating tasks. To Steve Jobs and the original cadre of Apple developers, however, the goal //was// to design a computer that both supported and enabled individual work, i.e., work that individuals did. And, their thinking went, for people on their own, to spend a lot of money (and it was a lot at the time) plus master a level of complexity rarely demanded for making something actually function, these potential users would //have// to fall in love with it. People would have to //see// how it would benefit them and want that benefit for themselves. Apple’s products would target people with this appeal. From the beginning, Apple addressed consumers, believing that products that were //intended// to be useful to people would in fact so be. For that to happen, the level of complexity needed to be reduced.

We focused on what we thought people would need and want, and how they would interact with their computer. We made sure we got that right, and then we went and figured out how to achieve it technically.

Given the sleek appearance of iPods, iPhones, and an array of Macs over the years, and their prominence in media depictions, it’s tempting to attribute their popularity to Apple’s ability to tap into a //zeitgeist//—a sense of what is popular, fashionable, trendy at the moment. There’s coolness out there, and Apple finds it and “designs to it. If the assumption is that what is cool is only what is currently fashionable, which, in turn, is what is superficial, there’s a mix-up of cause and effect. http://hattonconcepts.com/media/papers/leadership/design%20thinking%20at%20Apple.pdf

__ **The Weight** __

__ First, the current technology makes the iPad heavier than what some people—like Lam or Herrman's girlfriend—want it to be. For others—like myself or a waitress at Gizmodo's iPad launch party—don't find it heavy (perhaps because we use our right hands a lot). __ __ But the fact is that the iPad weighs 680 grams, which is roughly half of a netbook. That's not that much at all, but enough to be tiring if you are planning to hold it in one hand for an extended period of time (but then again, would you hold a book or a netbook with one hand standing up?). __ __ Unfortunately, the ID and engineering teams couldn't do anything about it. The iPad's weight is a necessary tradeoff, caused by its very dense packaging and the state of current technology: If you want an optical-glass-covered LED-backlit, a fast integrated processor, and the rest of the iPad features, you will need a //large// battery to make it run for more than 10 hours. There's no way around this. __ __ However, when it comes to video there //is// a need for a stand. Some people don't like to hold the iPad at all. They want to be 100% lazy, not using their hands (not for holding the iPad, anyway). In addition to this, there are people who like to watch TV or movies and do something else at the same time. Right now, my wife is seating on the sofa, embroidering an iPad sleeve (for me, she's the sweetest thing) while happily watching //Weeds//. She grabbed a pillow to put over her legs, which she has extended against the tea table, to place the iPad at an angle. __ __ Clearly, there will be occasions like this in which you will need some kind of stand. Apple assumed that, most of the time, this is not how you would use the device. Video is just one of the functions of the iPad. The main show is in the apps, most of which require the user to be engaged. That is why Apple designed this device to be treated like a book. __

__ http://www.laptopcomputers.org/apples-real-motivation-behind-creating-ipad __ _ Yesterday, Steve Jobs worked his charm, attempting to wow the world with the [|Apple iPad], a new, super-slim computer he touted as the missing link between iPhones and laptops. It's an undeniably beautiful device, but it also represents some serious problems.